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Continue to ChatRatings experts say the best way to get people to watch during sweeps is to leave the audience with a question that won't be answered until the next time the show is on. You know, like Who shot J.R.? I like to think I do this every night - the question is, Is this show still on? - Craig Ferguson from https://whatsmyquote.com/quote/ratings-experts-say-the-best-way-to-get-people-to-watch-during-sweeps-is-to-leave-the-audience-with-a-question